Role

Head of user experience
Better, a financial technology firm 

Problem

Radically modernize the mortgage industry through product innovation.

Solutions

Increased front of funnel conversion by 310% through design and user flows.

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Optimized product for responsive mobile which 83% of our front of funnel users enter using.

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Built a design process for faster feature releases (rapid release, test and refine), optimized for our engineering team’s continuous deployment model.

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Helped grow the product team and helped build a front end engineering team from scratch.

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Shifted our product focus away from a clinical financial transaction platform towards a thoughtful customer journey resulting in higher engagement and increased conversion.